The Experience of Tea
Tea is a UK-based family business, drawing on four generations of tea
blending and tasting experience. Founded on a passion for the finest
tea, they are dedicated to the unique place that tea drinking commands at
the heart of daily life in Britain and beyond.
When the company was established in England, they felt that people
desired an exceptional infusion which could be enjoyed every day. The
selection of the first plantations and partners, the initial blending
and tasting, and even the early packaging – all were driven by a
commitment to meet this need. To this end, they were also one of the
first companies to present tea in ways that emphasized its worth,
offering it in beautiful gift packs, exquisite tins and charming
Over the years, as their reputation grew and their reach spread, it
became equally obvious that people throughout the world shared this
desire for a cup of tea that was much more than simply refreshment, but
an enjoyable, memorable and satisfying experience. Such international
recognition of the quality of these teas has grown to the extent that we
now export to over 70 countries on six continents.
Early in the life of Ahmad Tea, the Managing Director promised, “I
will not sell anything that I would not drink at home.” This refusal to
accept anything but the finest teas – primarily in terms of their
flavour, aroma, colour, strength and consistency, but also in their
image, branding and packaging – continues to guide Ahmad tasters and
inspire the entire company.
Tea is renowned for the quality of its teas across the globe, and yet
remains a family business, true to the vision that founded it.